Week 1 Target Share Report

Week 1 Target Share Report

It’s that time of year, and we are running in back to give you insights on target share for the wide receivers and tight ends for every week this NFL season. These insights provided huge value last year when identifying waiver wire and trade targets throughout the season.

The Week 1 target share report will do just that. One thing to keep in mind is to not overreact to the Week 1 stat line. If you jumped on it last season, you would have ended up with the following:

Player Week 1 Finish Season Finish
Clyde Edwards Helaire RB5 RB46
Kareem Hunt RB6 RB41
D’Andre Swift RB2 RB23
Devin Duvernay WR8 WR53
Chosen Anderson WR9 WR115
OJ Howard TE2 TE52
Colby Parkinson TE5 TE36


Don’t let this be you! Don’t overreact, but pay attention to final stats and overall opportunity. If you dissected the numbers above and listened, you would have known that Devin Duvernay only had a 14% target share, and you would have sold high on him. So let’s break it down by team and see who the big buys and sells are for this week. Scroll to the bottom of the article if you want to see the overall spreadsheet with Route Participation, Target Share, Targets, Yards, and ADOT.

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Week 1 Waiver Wire Targets

Week 1 Target Share Report

RB Target Share Buys

Miles Sanders, RB, Carolina Panthers

I was high on Miles Sanders before the start of the season, and it was validated in Week 1. After seeing him participate in 83% of his route possibilities, he drew 14% of the target share and roughly 66% of the carries. He is a buy for me in leagues due to opportunity.

TE Target Share Buys

Zach Ertz, TE, Arizona Cardinals

Not only is Zach Ertz coming off an injury season, but he came back with a 77% snap share, 33% target share, and participation on 91.2% of his play snaps. Zach Ertz has always produced as a top-six TE in five of his last six healthy seasons. If you need a cheap TE, he is affordable because of his measly 21 yards and 5.4 average depth of target.

Cole Kmet, TE, Chicago Bears

Kmet got the bag when it comes to tight end contracts this offseason. That shows he was part of the plan moving forward, regardless of the addition of DJ Moore in the offseason. Kmet played on 98% of snaps, ran routes on 84% of his plays, and drew 21% of the target share. Look for him to be a steady target for Justin Fields as the season moves on.

Dalton Schultz, TE, Houston Texans

Schultz played on 81% of snaps and ran a route on 94% of those opportunities. He is on the field a ton and should see an increase in work. Baltimore was 9th best against the TE last year and should even improve on that this season. Take the opportunity to buy him before he has a 10 target game.

WR Target Share Buys

Drake London, WR, Atlanta Falcons

ONE TARGET! That’s all that Drake London garnered in a game that saw only 18 passing attempts and over half of those being thrown to the RB position. This is not a sustainable offense, and that will have to change. Jump on the fact that he ran 20 routes on 22 possible passing plays and produced with Ridder over the last few games of last year. BUY, BUY, BUY!

Christian Kirk, WR, Jacksonville Jaguars

It was a bad week for Kirk. He was only on the field for 61% of snaps and drew two targets. The good news is that he ran a route on every snap he was on the field. It’s hard to expect Kirk to stay this low, especially with the contract he was paid. I expect his snaps to increase and his opportunity to rise as well. Get the 2022 WR11 for an extremely affordable price after this disappointing week.

Puka Nacua, WR, Los Angeles Rams

With Kupp being out for at least the first four weeks of the season, I’m not sure he will return healthy and back to form. We heard all the hype and discussion around Nacua’s camp before the start of the season, and he proved it in Week 1 with a 78% snap share, 39% target share, good ADOT, and solid reception totals. I expect this type of performance to continue and believe you can still get him for an extremely affordable price due to the nature of rookies.

Jakobi Meyers, WR, Las Vegas Raiders

Look, Meyers has been a legit wide receiver for a long time, and no one seems to care. He played 80% of snaps, a 38% target share, and a nice ADOT of 8.4 yards. There are no other true options in LV outside of Adams, and  I expect this trend to continue. Because the name value is not huge, he is another very affordable flex play with huge upside.

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Target Share Sells

 Adam Trautman, TE, Denver Broncos

We saw the addition of Trautman as a Sean Peyton guy. Jerry Jeudy was out, and we saw Trautman garner a 16% target share. He played 72% of snaps but only had a 3.4 average depth of target. I would try to move him for anything I could get after a five-catch game.

Jayden Reed, WR, Green Bay Packers

Jayden Reed saw a 53% snap count, ran a route on every one of his snaps, and drew a 19% target share. Those are all decent numbers for a rookie wide receiver in his first NFL game. The problem is Christian Watson was out, and Romeo Dobbs was questionable coming into the game. With a healthy Christian Watson, I expect to see his numbers and opportunity drop. This is based on the fact that Reed’s ADOT was over 18 yards.

Kylen Granson, TE, Indianapolis Colts

Granson ran a route on 97% of his snaps and had 17% of the passing opportunities with six targets. The problem is that he only played on 61% of snaps, and that’s with Jelani Woods on the IR. Take the opportunity to sell him before Woods returns.

Kendrick Bourne, WR, New England Patriots

I see Bourne as this year’s Devin Duvernay. He had a great Week 1 but will dwindle quickly. He did play 91% of snaps, drew a 21% target share, and looked good. The problem is he played 40 of his 54 pass plays on the outside, which was largely due to the injury to Devonte Parker. I expect these snap and target shares to fall drastically and gamescripts to be a lot different as the Eagles got out to a quick 16-0 lead, resulting in a pass-heavy offense.

Other Waiver Options to Consider

Rashid Shaheed, WR, New Orleans Saints

Allen Robinson, WR, Pittsburgh Steelers

Logan Thomas, TE, Washington Commanders


Player NamePositionTeamRoute ParticipationTarget ShareTargetsReceptionsYardsADOT
Zach ErtzTEARZ91.233%106215.4
James ConnerHBARZ76.517%558-3.4
Marquise BrownWRARZ91.217%53289
Michael WilsonWRARZ88.613%421916.8
Rondale MooreWRARZ92.610%33332.7
Trey McBrideTEARZ83.37%22237
Zach PascalWRARZ1003%1002
Bijan RobinsonHBATL89.535%6627-4
Tyler AllgeierHBATL76.918%33191
Kyle PittsTEATL90.918%324416.3
Mack HollinsWRATL94.418%33319.7
Desmond RidderQBATL06%11-6-7
Drake LondonWRATL90.96%1005
Zay FlowersWRBLT87.550%109782.6
Odell Beckham Jr.WRBLT88.215%323714
Rashod BatemanWRBLT8515%33358
J.K. DobbinsHBBLT77.810%22150
Charlie KolarTEBLT1005%10012
Isaiah LikelyTEBLT88.55%114-2
Hayden HurstTECAR9024%75418.4
Terrace Marshall Jr.WRCAR90.921%622315.5
Jonathan MingoWRCAR90.717%521716.6
Miles SandersHBCAR83.314%4426-0.5
Chuba HubbardHBCAR72.27%229-2
Laviska Shenault Jr.WRCAR91.77%2216-4.5
Adam ThielenWRCAR92.77%22124.5
Giovanni RicciTECAR1003%112-1
Darnell MooneyWRCHI93.521%74539.4
Roschon JohnsonHBCHI73.921%76351.4
Cole KmetTECHI84.321%75443.7
Khalil HerbertHBCHI86.79%33370.7
D'Onta ForemanHBCHI93.89%328-0.3
Tyler ScottWRCHI90.96%22142
DJ MooreWRCHI95.86%22256.5
Chase ClaypoolWRCHI92.36%2000.5
Khari BlasingameFBCHI753%1003
Ja'Marr ChaseWRCIN94.431%95399.9
Tee HigginsWRCIN94.424%70020.7
Irv Smith Jr.TECIN9617%53172.2
Joe MixonHBCIN8014%4317-2.8
Tyler BoydWRCIN9710%32104.7
Chris EvansHBCIN753%11-1-2
Elijah MooreWRCLV10023%634311.2
Amari CooperWRCLV10019%533713.6
Nick ChubbHBCLV7515%44210.3
David NjokuTECLV82.812%32241.7
Harrison BryantTECLV908%2253.5
Donovan Peoples-JonesWRCLV1008%211215.5
Marquise GoodwinWRCLV1008%20043
David BellWRCLV1004%10013
Jordan AkinsTECLV77.84%11121
Jake FergusonTEDAL87.526%62116.2
Brandin CooksWRDAL86.417%422210
CeeDee LambWRDAL88.517%44779.8
KaVontae TurpinWRDAL10013%32111.3
Tony PollardHBDAL68.29%2212-1
Michael GallupWRDAL90.59%211018.5
Peyton HendershotTEDAL85.74%10018
Jalen TolbertWRDAL1004%10010
Adam TrautmanTEDEN76.716%55343.4
Javonte WilliamsHBDEN7516%545-1.8
Courtland SuttonWRDEN88.916%54329.4
Samaje PerineHBDEN8113%44371
Brandon JohnsonWRDEN87.510%323112
Greg DulcichTEDEN85.76%22229.5
Marvin Mims Jr.WRDEN76.96%2292
Lil'Jordan HumphreyWRDEN89.36%22119
Jaleel McLaughlinHBDEN753%11-7-7
Michael BurtonFBDEN753%1133
Phillip DorsettWRDEN1003%10022
Amon-Ra St. BrownWRDET97.328%86717.1
Josh ReynoldsWRDET96.721%648011.7
Marvin Jones Jr.WRDET91.317%5277.6
Sam LaPortaTEDET81.317%55394.2
Brock WrightTEDET507%22172.5
Jahmyr GibbsHBDET1007%2218-3
Kalif RaymondWRDET1003%112017
Romeo DoubsWRGB10019%54267.8
Jayden ReedWRGB10019%524818.4
Aaron JonesHBGB10015%4286-1.3
Luke MusgraveTEGB92.315%435018
AJ DillonHBGB62.511%3217-2
Samori ToureWRGB10011%321820.3
Dontayvion WicksWRGB1007%20011.5
Malik HeathWRGB1004%10011
Nico CollinsWRHST95.126%1168015
Robert WoodsWRHST90.923%106577.4
Noah BrownWRHST91.19%4320-3.5
Mike BooneHBHST769%4318-2.3
Dalton SchultzTEHST94.29%4240.8
Tank DellWRHST86.29%43348.5
Dameon PierceHBHST847%329-0.7
Teagan QuitorianoTEHST36.42%11111
C.J. StroudQBHST02%110-1
Xavier HutchinsonWRHST1002%1197
Michael Pittman Jr.WRIND95.826%98975.8
Kylen GransonTEIND97.117%64396.2
Deon JacksonHBIND90.617%6514-1.3
Josh DownsWRIND94.714%53303.4
Alec PierceWRIND95.39%3157.7
Mo Alie-CoxTEIND88.26%20016.5
Andrew OgletreeTEIND1006%212014
Evan HullHBIND83.33%1162
Jake FunkHBIND72.73%11120
Calvin RidleyWRJAX97.135%1181019.6
Zay JonesWRJAX97.123%755510.7
Travis Etienne Jr.HBJAX93.516%5527-1.2
Evan EngramTEJAX10016%55495
Christian KirkWRJAX1006%2199.5
Tank BigsbyHBJAX803%100-2
Rashee RiceWRKC10014%532910
Kadarius ToneyWRKC10014%5117.8
Noah GrayTEKC8614%53317
Justin WatsonWRKC84.211%424526.5
Isiah PachecoHBKC90.511%4431-3.5
Blake BellTEKC78.68%32124
Skyy MooreWRKC93.58%30010
Richie JamesWRKC1005%21620
Jerick McKinnonHBKC84.25%21103
Marquez Valdes-ScantlingWRKC94.35%224823
Clyde Edwards-HelaireHBKC1003%1170
Justyn RossWRKC1003%1166
Puka NacuaWRLA94.639%141011910
Tutu AtwellWRLA94.622%8611914.6
Van JeffersonWRLA94.614%542611.2
Tyler HigbeeTELA81.68%334911.7
Ben SkowronekWRLA1006%20012
Kyren WilliamsHBLA77.86%20611
Brycen HopkinsTELA85.76%21215.5
Keenan AllenWRLAC89.129%967610.9
Mike WilliamsWRLAC88.616%544510
Austin EkelerHBLAC10016%54473.6
Quentin JohnstonWRLAC10010%32912
Donald Parham Jr.TELAC8110%33215.7
Gerald EverettTELAC82.110%32213
Joshua KelleyHBLAC76.23%1004
Joshua PalmerWRLAC96.93%1143
Derius DavisWRLAC1003%115-4
Jakobi MeyersWRLV88.938%109818.4
Davante AdamsWRLV90.635%966610.6
Josh JacobsHBLV63.612%3223-0.7
Zamir WhiteHBLV1004%115-1
Austin HooperTELV88.94%112020
DeAndre CarterWRLV754%115-2
Ameer AbdullahHBLV85.74%1009
Tyreek HillWRMIA10036%151121515.7
Jaylen WaddleWRMIA10014%647813.8
Durham SmytheTEMIA89.414%63447.3
Braxton BerriosWRMIA10012%534217.4
River CracraftWRMIA93.812%534011.4
Alec IngoldFBMIA82.45%22345.5
Raheem MostertHBMIA94.15%22130
Salvon AhmedHBMIA92.92%1001
Justin JeffersonWRMIN97.926%1191509.7
T.J. HockensonTEMIN94.719%88352.8
Jordan AddisonWRMIN96.914%646114
K.J. OsbornWRMIN97.814%633110.5
Alexander MattisonHBMIN73.510%43103.5
Josh OliverTEMIN76.57%33324.3
C.J. HamFBMIN68.87%3270
Ty ChandlerHBMIN87.52%1118-4
Kendrick BourneWRNE96.421%1166412.5
Demario DouglasWRNE10013%744011.7
JuJu Smith-SchusterWRNE93.113%74334.3
Rhamondre StevensonHBNE77.312%6664-1.2
Hunter HenryTENE93.312%655611.8
Ezekiel ElliottHBNE8510%5514-3
Kayshon BoutteWRNE95.68%40023.3
Mike GesickiTENE966%33364
Ty MontgomeryWRNE1006%3298.3
Chris OlaveWRNO9731%10811213.1
Michael ThomasWRNO97.222%756111
Rashid ShaheedWRNO10019%658916.5
Juwan JohnsonTENO96.916%53369.4
Jamaal WilliamsHBNO966%227-2.5
Keith KirkwoodWRNO88.93%10021
Taysom HillTENO753%10023
Darren WallerTENYG9218%53368.4
Darius SlaytonWRNYG94.114%43158.3
Saquon BarkleyHBNYG77.814%43120.5
Parris CampbellWRNYG86.814%4124.5
Isaiah HodginsWRNYG92.311%31249.7
Gary BrightwellHBNYG77.87%226-5.5
Lawrence CagerTENYG66.77%22171
Matt BreidaHBNYG71.44%115-5
Daniel BellingerTENYG724%1111
Jalin HyattWRNYG854%10015
Sterling ShepardWRNYG754%10010
DeVonta SmithWRPHI90.234%107479.8
A.J. BrownWRPHI89.731%977918.6
Kenneth GainwellHBPHI76.214%4420-0.3
D'Andre SwiftHBPHI76.57%210-0.5
Quez WatkinsWRPHI87.97%22171.5
Boston ScottHBPHI66.73%1173
Dallas GoedertTEPHI87.53%10013
Allen Robinson IIWRPIT95.816%75647.9
George PickensWRPIT9616%753612.6
Jaylen WarrenHBPIT81.814%6512-1.8
Diontae JohnsonWRPIT95.814%634812.5
Calvin Austin IIIWRPIT96.614%66373.7
Connor HeywardTEPIT92.99%421914.3
Pat FreiermuthTEPIT92.99%4139.8
Anthony McFarland Jr.HBPIT805%22111
Najee HarrisHBPIT88.95%2220
D.K. MetcalfWRSEA87.123%534715.8
Tyler LockettWRSEA86.718%421015
Kenneth Walker IIIHBSEA8018%443-4.8
Jaxon Smith-NjigbaWRSEA90.518%43131
Will DisslyTESEA81.89%22171
Colby ParkinsonTESEA83.39%2182.5
DeeJay DallasHBSEA42.95%11145
Brandon AiyukWRSF10031%8812914.6
George KittleTESF89.723%63195.8
Deebo SamuelWRSF10023%65558.5
Christian McCaffreyHBSF87.115%43173.8
Elijah MitchellHBSF1004%100-8
Jauan JenningsWRSF1004%10012
Mike EvansWRTB10030%966612.1
Chris GodwinWRTB10020%65516
Trey PalmerWRTB10010%3284.7
Cade OttonTETB80.610%32195.3
Deven ThompkinsWRTB10010%32106
Sean TuckerHBTB807%229-1
Rachaad WhiteHBTB67.77%2210-6
Ko KieftTETB83.37%20020.5
DeAndre HopkinsWRTEN92.339%1276511.3
Nick Westbrook-IkhineWRTEN86.823%74585
Tyjae SpearsHBTEN76.913%4119.3
Treylon BurksWRTEN94.910%32188
Chigoziem OkonkwoTETEN83.36%20016.5
Derrick HenryHBTEN64.36%2256-5.5
Chris MooreWRTEN603%10043
Logan ThomasTEWAS79.525%74437
Jahan DotsonWRWAS86.425%754010
Curtis SamuelWRWAS88.918%55545.2
Terry McLaurinWRWAS87.214%423111
Cole TurnerTEWAS1007%211713.5
Brian RobinsonHBWAS70.87%2171.5
Antonio GibsonHBWAS77.34%1110-4
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