In a short period, CasinoAlpha.com has established itself as a market leader in online casino ranking and reviews. Emerging from its parent company, Extremoo, to forge a brand of its own, it has its finger on the pulse in a constantly shifting market. So what did this company do to make such progress in only a few years? We delve into the secrets of CasinoAlpha in the article below.
The Use of Data
In 2021, CasinoAlpha launched its first online review. This set the standard for the content it would publish: informative, in-depth, and up-to-date. Their website collects and analyses data from over 100 sites to find the best ones for their visitors.
Not only do they collate their own data, but they also comb the industry for other sources, which combines with their wealth of experience. This can come from a knowledge of software and changes made to it to shifting legislation from around the world. They also keep their gaze attuned to global news events in the iGaming industry.
There are currently eight experts working at CasinoAlpha. Each of them has a background in marketing and iGaming. The squad keeps on top of all industry developments and speaks to others within the sector.
Staying Relevant
One key factor is that CasinoAlpha stays relevant. Each month in the world of online casinos, there is change. New games arrive, with fresh operators, old ones changing their bonus offers, and others making adjustments that may impact the service they provide. With a team of experts on hand, CasinoAlpha has the ability to stay abreast of these changes. Nowhere is this truer than in its ratings and reviews for casinos which change on a monthly basis, often more so.
Every four weeks, the site produces 20 research entries, and 30 tested offers, along with 35 data points and industry statistics. This produces around 10 to 15 new reviews each month, either for casinos or games.
An Easy-to-Understand Rating System
None of this data collection and accuracy would help if CasinoAlpha could not convey the information to its users. Luckily, it has created a method that is easy to understand. This uses an unbiased rating system, broken down into seven areas:
- Slots
- Live Dealer
- Customer Support
- Reputation
- Legitimacy and fairness
- Deposits and withdrawals
- Usability
Furthermore, its website has usability at the heart of its design. Visitors can take their review for the best overall casinos or filter them by a range of different factors. From payment methods to no deposit bonuses, in just a few clicks visitors will have casinos ranked by the factors they deem the most important. This level of personalisation has helped build brand loyalty most reviewers could only dream of.
There are many different review sites out there. However, you will struggle to find one that offers the depth and breadth that CasinoAlpha does. Its library of information will make finding the right casino quicker and easier, leaving you with more time to play the titles you love.
