As the iGaming industry continues to be one of the most profitable industries, the competition among online casinos and related gaming platforms has intensified significantly. Consequently, this motivates gaming operators to seek gamer feedback more than ever.
Accordingly, feedback is also being sought more than ever by gamers as it becomes their guide as to which online casinos or gaming platforms are worth the time and their money. Of course, gamers do not have all the time in the world to read all available reviews so the most reasonable thing they will do is find a gaming review site that presents a game or platform review in the most easily understandable methods.
One of the most impactful tools used in providing gaming reviews is the Sentiment Score System created by GamblingSites.com. This type of system has been used to provide audiences a general overview of what the sentiment is regarding a certain game or a gaming platform.
In this article, we will discuss and explore what the Sentiment Score System is and how it enhances the trust, confidence, and engagement within the gaming and gambling community.
What is the Sentiment Score System?
At its core, sentiment scoring is a type of scoring system that quantifies the sentiment or emotion expressed in customer feedback. This type of scoring is mainly based from the sentiment analysis process on identifying positive and negative words and processing text to classify its emotional stance into predefined categories (Positive or Negative) and bring together insightful information regarding the context.
Accordingly, the insights gleaned from the analysis guide developers and platform managers in identifying trends, understanding player preferences, and addressing areas of concern in the gaming platform.
The most prevalent examples of sentiment scores can be found on movie review websites, where evaluations are typically represented as either a thumbs up or a thumbs down. For gaming review sites, the most common example would be a number-based rating. Recently, GamblingSites.com has unveiled its newest review process to ensure that its reviews and recommendations are really helping gamers.
Exploring GamblingSites.com’s Sentiment Scores
With the landscape for online gaming and gambling reviews becoming increasingly crowded, GamblingSites.com has pioneered an interesting approach to delivering accurate and trustworthy reviews.
Working hand-in-hand with GamblingSites.com Jackpot Meter rating model is its Jackpot Meter Player Scores. While the Jackpot Meter produces an expert score based on the reviews given by gambling industry experts, it also provides a player score, based on the player reviews, calculated in the same way as expert scores.
The Jackpot Meter player scores show the consensus sentiment of gamers based on their overall rating of an online casino or a particular gaming platform. The scores are presented with emojis showing facial expressions.
While most gaming sites often represent scores through stars or numerical figures, GamblingSites.com presents the gamers’ scoring for an online casino through emojis. Accordingly, this may be a better way of presenting scores as text-based communication sometimes makes communications ambiguous and may lead to misunderstandings.
To mitigate issues in pure text-based reviews, people use surrogates in the form of emojis to categorize non-verbal cues. As such, this new approach by GamblingSites.com increases the positivity of positive text-based reviews from gamers when a smiling emoji is used.
Consequently, here are the emojis adopted by GamblingSites.com representing their sentiment scoring:
Source: GamblingSites.com
- Green Jackpot Certified Score
A Green Jackpot Certified Score is shown as a green-colored smiling face emoji and is awarded to an online casino or other related gaming platform when 60%+ of gamers show a consensus positive sentiment.
- Red Bust Score
When the general consensus of gamers leans towards negative sentiment after a gaming experience with an online casino or other similar gaming platform, a Red Bust score will be given. This Red Bust score is awarded when less than 60% of gamers find the game satisfactory.
- Gray Data Unavailable Score
Lastly, a Gray Data Unavailable score awarded to an online casino or similar gaming platform garnered not enough reviews from gamers. Since there are not enough gamers who gave reviews to the platform, the platform will not be able to score with GamblingSites.com’s Jackpot Meter.
While the Jackpot Meter model assesses gamer reviews for relevancy and helpfulness, not all reviews are included in the final Jackpot Meter score. Gamer reviews that are unhelpful are not aggregated into the score due to factors such as gamers misreading terms and conditions, their emotional biases, and fake reviews.
Final Thoughts
Sentiment scoring systems have indeed emerged as a powerful tool for building gamer confidence.
As such, this new approach to scoring adopted by GamblingSites.com has indeed become a better way of presenting reviews about platforms allowing gamers to easily find reviews for their favorite online casinos.
By harnessing the power of sentiment analysis, online casinos will then be motivated to improve their platform to enhance gamer experience and ensure fair play. In doing so, they not only will be able to attract new gamers but also retain the loyal ones, ensuring long-term success in the competitive world of iGaming.
